jessieology

Overview

Jessieology, a twitch streamer and social media influencer, needed help establishing her brand identity. She wanted her identity that was inviting and different than some of her peers. We discussed our strategy and created a cohesive look that was strung through her Twitch and Youtube.

Scope of Work

  • Full brand identity

  • Twitch profile branding

  • Youtube channel branding

Twitch Page and Video Overlays

Consistency in the branding was crucial in the refresh. We wanted to make sure that each element was consistent and worked in harmony with the other elements. The background graphic needed to be dynamic but simple so it didn’t take away from the main content, the live stream. The constellation elements that was used in the logo was used throughout the branding.

Youtube Page, Video Thumbnail, and Bumper

For Youtube, we wanted to use the elements that were used on the Twitch platform but in a different way. We kept the constellation elements in the bumper for the videos. We created PNGs of frequently used phrases for her videos so she can quickly add them to her thumbnails.